We cannot forget one of Freewheel’s main objectives: to raise funds for World Bicycle Relief. For this purpose, a link was set up for direct donation from the Freewheel website. In order to encourage donations, one of the strategies consisted in selling merchandising. The proceeds from this sale were then entered into the fundraising platform.
All merchandising products have been specially designed for the project. The main target of these products are cyclists. Among them we can find: t-shirts, fenders, stickers and socks.